Arlene Acuna
Overview Frequently Asked Questions Request a Home Evaluation

Selling: Overview

How I work as a Seller’s Agent

Request a Home Evaluation

Marketing your home for sale means working closely with you as your advocate and agent. It is my job to take care of the major details related to preparing your property for sale, marketing it and advising you through the offers and the escrow process. Whether you are selling your personal residence and going through a major transition or a straightforward income property in a 1031 exchange, I take on a great deal of responsibility and in so doing you will experience as smooth and stress reduced a process as possible. This is a work of partnership with you; I limit the number of clients I work with simultaneously so that I may give you full service. Please contact me directly for a professional market evaluation of your property or my full marketing program. References available upon request.

The Selling Process

  • Choose a Realtor. During our first meeting, I will listen to your requirements, share my marketing strategy and walk you through the selling process.
  • Prepare your home for sale. We will discuss how to best prepare your home for sale. This includes which reports to order, disclosure items, as well as the cost effectiveness of repairs and staging when applicable.
  • Price your home. In order to establish a strategic list price we must pay careful attention to factors such as the comparative market analysis, your time frame and personal requirements as well as local market conditions.
  • Market your home. My aggressive marketing techniques combine traditional and new media channels to ensure that information about your home reaches the widest possible pool of potential buyers.
  • Sell your home. After an offer is received I will assist you in evaluating your options and negotiating with the buyer.
  • Close escrow. Once a contract is signed by all parties, I will manage the escrow. During this time, it is important to maintain communication, monitor all paperwork and make sure contingencies are removed according to the contract.



Arlene Acuna, Millstein & Associates Real Estate, Kensington, CA 510.206.0793
© Bayhome Studios. All Rights Reserved.